Privacy Policy

1. Overview and Legal Basis

1.1 Overview

This privacy policy informs you about how we process your personal data when you use our website seoulglowguide.com (hereinafter “website”). Personal data is any information relating to an identified or identifiable natural person.

1.2 Legal Basis

We process your personal data on the following legal bases:

• Consent (Art. 6(1)(a) GDPR)
• Performance of a contract (Art. 6(1)(b) GDPR)
• Compliance with legal obligations (Art. 6(1)(c) GDPR)
• Legitimate interests (Art. 6(1)(f) GDPR)

1.3 Data Processing Principles

We follow these principles when processing your data:

• Lawfulness, fairness, and transparency
• Purpose limitation
• Data minimization
• Accuracy
• Storage limitation
• Integrity and confidentiality
• Accountability

2. Controller

The controller responsible for data processing on this website is:

Michael Guiao Bahnstadtchaussee 23 51379 Leverkusen Germany Email: [email protected]

3. Types of Data Collected

3.1 Access Data

When you visit our website, our hosting provider df.eu automatically collects and stores information that your browser transmits to our server in server log files. This includes:

• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data is not combined with other data sources. The collection of this data is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website.

3.2 Analytics Data

We use SiteBehaviour for website analytics. This service provides us with:

• Real-time visitor tracking
• Page view statistics
• Geographic visitor mapping
• Device and browser usage statistics
• User navigation flow tracking
• Heatmaps and session recordings

SiteBehaviour operates in full tracking mode and uses cookies for this purpose. The legal basis for this processing is Art. 6 (1)(a) GDPR (consent).

3.3 Contact Forms

When you use our contact forms, we collect:

• Name
• Email address
• Message content
• Additional information you provide

This data is processed based on Art. 6 (1)(b) GDPR to handle your inquiry.

3.4 Newsletter (Beehive)

If you subscribe to our newsletter, we collect:

• Email address
• Name (optional)
• Subscription preferences

Newsletter data is processed based on Art. 6 (1)(a) GDPR (consent). You can withdraw your consent at any time.

3.5 Comments

When you leave comments, we collect:

• Name
• Email address
• Website (optional)
• Comment content
• IP address
• Browser user agent string

Comments are stored indefinitely. The legal basis is Art. 6 (1)(f) GDPR.

4. Social Media Integration

We maintain profiles on the following platforms:

• X (Twitter)
• Instagram
• Pinterest
• YouTube

When you interact with our social media profiles, the respective platform’s privacy policy applies.

5. Cookies

5.1 Essential Cookies

We use essential cookies to ensure the basic functionality of our website.

5.2 Analytics Cookies

SiteBehaviour uses cookies for analytics purposes. These are only set with your consent.

5.3 Third-Party Cookies

Social media integrations may set third-party cookies.

6. Your Rights

Under the GDPR, you have the following rights:

• Right to information (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object (Art. 21 GDPR)
• Right to withdraw consent (Art. 7(3) GDPR)

To exercise these rights, please contact us at [email protected].

7. Data Security

We take appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.

8. Data Transfer to Third Countries

8.1 Social Media

When using our social media integrations (X.com, Instagram, Pinterest, YouTube), data may be transferred to servers in the United States. These transfers are based on standard contractual clauses and your consent.

8.2 Newsletter Service

Our newsletter service Beehive processes data within the European Union.

9. Data Processing in the Context of Hosting and CDN Services

Our hosting provider df.eu processes the following data on our behalf:

• Server log files
• Technical administration data
• Contact forms data
• Comment data

This processing is based on a data processing agreement according to Art. 28 GDPR.

10. Duration of Storage

Unless specifically stated, we store personal data only as long as necessary for the purposes for which it was collected:

• Server log files: 7 days
• Contact form entries: 3 years after last contact
• Comments: Indefinitely unless deletion is requested
• Newsletter subscription data: Until unsubscription
• Analytics data: 26 months

11. Protection of Minors

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16.

12. Affiliate Programs and Tracking

12.1 Overview

We participate in various affiliate programs based on our legitimate interests in economic operation of our website (Art. 6(1)(f) GDPR). When you click on affiliate links, cookies are used to track potential purchases.

12.2 Amazon Partner Program

We are a participant in the Amazon EU Partner Program. Amazon uses cookies to track orders and allocate commissions. Privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010

12.3 AWIN Partner Program

We participate in the AWIN AG affiliate program (Eichhornstraße 3, 10785 Berlin). AWIN uses cookies to track affiliate sales. Privacy policy: https://www.awin.com/de/rechtliches

12.4 Wishtrend Partner Program

We participate in Wishtrend’s affiliate program (Seoul, Korea). Cookies are used to track order attribution. Privacy policy: https://www.wishtrend.com/content/112-privacy-policy

12.5 Beautytap Partner Program

We use Beautytap’s affiliate program (Los Angeles, USA). Privacy policy: https://beautytap.com/privacy-policy/

12.6 Yesstyle Partner Program

We participate in Yesstyle’s affiliate program (Hong Kong). Privacy policy: https://www.yesstyle.com/en/privacy-security/help/section.html/hsi.754

12.7 Affiliate Tracking Details

For all affiliate programs:

• Cookies are used to track order attribution
• No personal data is stored in affiliate cookies
• Tracking is based on pseudonymous IDs
• Cookie duration varies by program
• You can opt out through browser settings or program-specific options

13. WordPress-Specific Processing

13.1 Comments

The WordPress comments system stores:

• Comment text
• Metadata (time, IP address, user agent)
• Author information Comments may be checked through automated spam detection.

13.2 Media

If you upload images, you should avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract any location data from images on the website.

13.3 Contact Forms

Contact form submissions are stored in the WordPress database and may be sent via email. Data is retained for customer service purposes.

14. SiteBehaviour Analytics Details

14.1 Heatmaps

We use heatmaps to understand:

• Click patterns
• Scroll behavior
• Mouse movements This helps us improve our website usability.

14.2 Session Recording

Session recordings may capture:

• Mouse movements
• Clicks
• Scrolling behavior
• Page navigation Personal data is automatically anonymized.

15. Changes to This Privacy Policy

We reserve the right to modify this privacy policy to ensure it always accurately reflects our data processing practices. Any changes will be posted on this page. The current version is dated November 28, 2024.